Qualification

BTEC Tech Award

Exam Board

Pearson

Course Leader

Miss Kirk

Course summary

Enterprise & Marketing is an interesting, but challenging, course which concentrates on learning business.

What will students learn?

Component 1

Exploring Enterprises

Students will investigate how and why enterprises and entrepreneurs

are successful. This will include exploring customer needs and competitor behaviour through market research.

Component 2

Planning and Presenting a Micro Enterprise Idea

Learners will generate two realistic ideas for a micro-enterprise and choose one of these to plan within a budget. They will individually

present their business plan for their idea and review the production and delivery of their presentation to make recommendations for improvements.

Component 3

Marketing and Finance for Enterprise. Students will explore how marketing is used by enterprises and the factors that influence how enterprises identify and target their market. Learners will complete financial documents and statements and explore how to use them to monitor and improve the performance of an enterprise to make decisions and recommend strategies for success.

How will students be assessed?

Component 1: Enterprise & Marketing Concepts.

Internal Assessment (33%)

Component 2: Design a Business Proposal

Internal Assessment (33%)

Component 3: Market and pitch a business proposal

Assessed by an External Exam (2 hrs - 60 marks) (33%)

Qualification

OCR Technical Extended Certificate Level 3

Exam Board

OCR

Course Leader

Miss Kirk

Course summary

This course is designed to give students the opportunity to study many of the aspects involved in setting up and running a business. This is done through investigative work based on real life business examples

What will students learn?

Unit 1 – The Business Environment (120GLH)

• Aims and objectives
• Functions, organisation and structure
• Finance
• Stakeholders
• The external environment
• Unit 4 – Customers and Communication (60 GLH)
• Customers and their importance to the business
• Customer service and communication
• Written, verbal and non-verbal communication
• Communication constraints and issues

Unit 2 – Working in Business (60 GLH)

• Business protocols
• Business meetings
• Business documents
• Communicating with stakeholders
• Prioritising business tasks

Unit 20 – Business Events (60 GLH)

• Be able to prepare for a business event
• Be able to support the running of a business event
• Review and Evaluate the business event.

Unit 16 – Principles of Project Management (60 GLH)

• Skills and stages of project management
• Prepare a project plan
• Monitor a project plan

How will students be assessed?

Units 1 and 2 are externally assessed via examination (January)

All other units are Coursework internally assessed units

Grades are issued at Pass, Merit and Distinction and Distinction* levels.